The Shopping Centre Council of Australia (SCCA) has recognised Harbour Town Premium Outlets Gold Coast and Adelaide as finalists in the prestigious SCCA Marketing Awards 2025 for Retailer Marketing Multi Campaign of the Year. This recognition from Australia’s peak industry body for shopping centre professionals validates what customers have long known – these award-winning shopping centres represent the pinnacle of premium outlet shopping in Australia, combining exceptional value with marketing innovation that sets new industry benchmarks.

The nomination celebrates the record-breaking success of the Get Outlet Sale campaign, an event that has evolved into one of Australia’s most anticipated retail experiences. This innovative marketing collaboration between the Gold Coast and Adelaide centres achieved extraordinary results that demonstrate the power of coordinated retail marketing excellence.

The June 2025 Get Outlet Sale shattered every previous record, demonstrating the campaign’s ability to create genuine value for both customers seeking designer brands at discount prices and retailers looking for meaningful traffic and sales growth. The campaign achieved a 4% increase on the previous year’s already impressive traffic results and made it the largest Get Outlet Sale event on record.

What sets these results apart in the competitive landscape of premium outlet shopping is the unprecedented retailer participation rate. The campaign secured involvement from 183 premium brands combined, including household names like Nike, Coach, Tommy Hilfiger, Swarovski, and Kathmandu, achieving the highest retailer participation rate among outlet competitors nationally. This level of brand engagement reflects the trust and confidence that Australia’s leading retailers place in Harbour Town’s ability to deliver results, with post-campaign surveys revealing an exceptional 8 out of 10 satisfaction rating from participating retailers.

Harbour Town Premium Outlets Gold Coast occupies a premier position, strategically located adjacent to the Gold Coast’s world-famous theme parks and major tourist attractions. This award-winning shopping centre features over 200 premium outlet stores, establishing itself as Australia’s largest and most comprehensive premium outlet destination. The centre’s proximity to both tourist attractions and residential areas creates a unique dynamic where local customers seeking designer brands at discounted prices meet visitors looking for authentic Australian outlet shopping experiences.

Harbour Town Premium Outlets Adelaide complements this offering perfectly, positioned at West Beach just minutes from the Adelaide CBD and airport. Housing over 110 premium outlet stores offering savings of up to 80% off regular retail prices, this location serves as South Australia’s premier destination for premium outlet shopping. The strategic placement ensures accessibility for both metropolitan Adelaide residents and visitors, while the comprehensive brand mix delivers the “Big Brands, Bigger Savings” promise that has become synonymous with the Harbour Town experience.

Both centres operate under the Lewis Land umbrella, with Lewis Land & Vicinity Centres as co-owners for the Gold Coastand Lewis Land as centre management, ensuring consistent quality and strategic vision across locations. This unified approach enables the kind of coordinated marketing campaigns that create industry-leading results, while maintaining the individual character and community connections that make each centre a destination worth travelling for.

This recognition from the Shopping Centre Council of Australia positions Harbour Town Premium Outlets as industry thought leaders whose innovative approaches influence best practices across Australia’s retail property sector. The measurable outcomes achieved through the Get Outlet Sale campaign – from sales uplift to customer engagement metrics – provide concrete evidence that strategic marketing collaboration delivers exceptional value for all stakeholders in the retail environment.