Lewis Land is proud to announce that Harbour Town Premium Outlets has been awarded Retailer Marketing (Multi) at the Shopping Centre Council of Australia (SCCA) Awards, recognising the success of the 2025 June Get Outlet Sale campaign across both Gold Coast and Adelaide centres.

The Get Outlet Sale, a tri-annual event strategically aligned across both Harbour Town Premium Outlets locations, has established itself as a benchmark in outlet retail marketing. The campaign achieved record-breaking results, with unprecedented retailer participation and exceptional customer engagement across both destinations.

“This award is a testament to the dedication and creativity of our marketing teams at Harbour Town Gold Coast and Adelaide,” said Tanya Demaria, Head of Marketing at Lewis Land. “The Get Outlet Sale demonstrates our commitment to supporting our retail partners whilst delivering extraordinary value and experiences for our customers.”

The integrated campaign leveraged multiple marketing channels including radio, outdoor advertising, digital platforms, and public relations, complemented by best-in-class activations across both centres. Customers were offered savings of up to 80% off across premium brands, positioning the Get Outlet Sale beyond existing competitive outlet pricing.

The SCCA Awards judges commended the campaign as “a powerhouse of retail activation, proving that big brands and bigger savings are a winning formula.”

This recognition aligns with Lewis Land’s strategic vision of creating extraordinary places where people connect. With Harbour Town Premium Outlets Gold Coast and Adelaide welcoming millions of visitors annually, the success of the Get Outlet Sale reinforces the company’s position as Australia’s leading premium outlet centre operator.

The award win comes during a strong period of growth for Lewis Land’s retail portfolio, which also includes Sovereign Place Town Centre in Port Macquarie. The company continues to invest in enhancing customer experiences across all its retail destinations, with recent significant upgrades completed at both Harbour Town locations.