Australia’s largest adidas store has opened at Harbour Town Premium Outlets (HTPO) in Adelaide due to increasing demand for premium brands at the Centre and local popularity of the iconic sportswear label, known for its famous three-stripe design.

adidas, who has been at HTPO Adelaide for the past six years, has outgrown its existing store and moved into a larger 891sqm site at the Centre’s southern end, creating 14 new retail positions.

Harbour Town Premium Outlets Adelaide Centre Manager Tania Rucioch says strong trading results including the Centre’s sales up by 9 per cent in July, compared to the same month last year, reflects the increasing demand for premium national and international brands at heavily discounted prices.

“adidas designs activewear with athletes of all kinds in mind and is certainly one of our most popular brands. Sales for this adidas store in HTPO were up 21 per cent last month, compared to the same period in 2019,” Ms Rucioch says.

“During the 2 week relocation and transition into the new store, we were inundated with calls from customers daily on when they could shop at adidas again. It came as no surprise that they hit their weekly target in the first two days of trade.”

Previous independent research has indicated nearly half of shoppers who visit HTPO Adelaide make a purchase at adidas. The store stocks sports performance apparel and footwear as well as a range of their Originals fashion products.

“We are working really hard to deliver what South Australian outlet shoppers are looking for and offering year-round savings of up to 70 per cent off their favourite premium local and international brands. The expansion of adidas cements HTPO as the sporting retailer capital of South Australia.

“Lewis Land Group is committed to ensuring HTPO Adelaide remains the premium outlet offering in South Australia and continues to evolve to provide the ultimate outdoor shopping experience.

With more than 120 outlet stores, popular premium brands also include Under Armour, Tommy Hilfiger, Calvin Klein, Polo Ralph Lauren, Peter Alexander, Witchery, Review, RM Williams, Mimco, Wittner, Nine West, Seed and Lorna Jane.

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